Clinics and wellness
A German expatriate with toothache searches "Zahnarzt deutschsprachig". If your clinic has German-speaking staff and the website doesn't say so, you don't exist to them.
Language is the filter, before price
For anything health-related, foreign patients choose first on being able to explain themselves. It outweighs location and price. A specific page stating in German which treatments you offer and which team members speak the language converts far better than a generic translation of your homepage.
One page per treatment
"Dental implants [area]", "sports physiotherapy [area]", "dermatologist [area]" are different searches with different intent, and a single "services" page ranks for none of them. Every treatment with real demand needs its own page, with a price or range if you publish one, the duration, and what's included.
Trust, with care about what's promised
Healthcare is sensitive ground both for Google and for the healthcare advertising rules of whichever country you operate in. We work with reviews, team credentials, registration numbers and verifiable informational content, and avoid the outcome promises that can cost you a sanction.
Common questions
Can you advertise medical treatments on Google?
Yes, within limits. Google restricts certain categories and most jurisdictions regulate how a health service may be advertised. We work inside those limits and tell you what can't be promised before anyone writes it.
Is German worth it if only one of my doctors speaks it?
That's precisely the argument. A single practitioner who consults in German is an enormous competitive advantage anywhere with a foreign resident population, and most clinics don't mention it anywhere on their site.
How do you handle negative reviews in healthcare?
With a brief public reply that discloses no clinical detail whatsoever. Doing otherwise would be a data protection breach. We give you templates and guidance so the team can respond quickly without creating risk.
Keep reading
- Search engine optimisationRanking first on Google isn't luck and it isn't a bigger budget. It's architecture, content and patience, applied in the language each customer is actually searching in.
- Google AdsAds buy you time while SEO builds it. Run well, they're the fastest way to learn which words actually bring money. Run badly, they're a subscription to Google.
- Web design and developmentA website isn't a brochure. It's the salesperson that works while you sleep, and most of the ones we audit are built as though nobody would ever open them on a phone.
- Google Business Profile and local searchIf your customers come to a physical door, the map pack above the search results matters more than everything below it, and it's decided by three things most businesses ignore.