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What we keep learning on the job, written so you can apply it yourself if you'd rather.

  • Why you pay commission on guests who were already yoursThere's a specific moment between someone discovering your hotel and booking it where you decide whether you collect a hundred per cent or eighty-five. Almost nobody works on it.12 September 2026 · 6 min
  • The mistake of translating your site into German instead of writing itGerman-speaking markets carry some of the highest average spend in Europe and the least well-executed competition. Almost everybody wastes that in exactly the same way.26 September 2026 · 5 min
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